A search path to study how the Made in Italy food is sensed and considered in the foreing markets. A focus on la Collina dei Ciliegi, that made of the italian style, the fundamental purpose of its marketing and communication activities, and of the award-winning wines the main vehicle through which promote it in the world…
The intent of the MBA Food&Wine of the University of Bologna Business School is to form the management ability of its students coming from alla over the world – South Africa, United States, China, Canada, etc. – focusing in particular on the tangible and untangible assets that have made and are making the italian agri-food much appreciated and wanted abroad.
What a better start for this ambitious project if not a tour in Valpolicellashire, tra vigna e cantina, in our wine company?
After the tour of the vineyards, the barricaia, the village and the cherry orchards, the tasting of the l’Amarone 2012 winner of the Grosse Gold Medal at the Berliner Wine Trophy and the Gold Medal at Mundus Vini.