It has just ended in Verona the 50th edition of Vinitaly, and certainly la Collina dei Ciliegi could not miss it!
Since 2011, first year in which la Collina dei Ciliegi attended to this exhibition, there have been many changes: during the years our company icreased its position in the italian wine production scene, putting more and more care on the image of the brand – through which we promote the italian style in the world – and increasing the products range.
This year also, the design of our stand, located in Hall 8 and 80 square meter wide, was conceived and directed by the Architect Alessandro Agrati, founder and Creative Director of the famous brand Culti.
The theme on which la Collina dei Ciliegi wanted to focus the attention during Vinitaly 2016 was the new concept of Valpolicellashire,
metaphore of a life style, a simplier way of making good things, a philosophy according to which luxury is the silence of the hills in Valpolicella, where la Collina dei Ciliegi has its native roots.
We considered this exhibition as the perfect moment to introduce in the worldwide market the new linea POP produced by la Collina dei Ciliegi, conceived for who is young inside and is looking for something fresh, for who is focused on the value for money.
Thanks to the new linea POP, la Collina dei Ciliegi increased its range of native products of the DOC Valpolicella: in addition to references like Superiore DOC, Ripasso DOC, Ripasso Superiore DOC from the linea etichetta NERA, we have the Valpolicella DOC which is the base of the vinification.
The Valpolicella DOC is a simple wine, to be drunk young, characterized by a smooth and harmonious taste whith fruty and spicy scents well matched to the courses of the veronese tradition.
The surprises not end here!
In our amazing Barricaia – opened one year ago during Vinitaly 2015 – the staff from la Collina dei Ciliegi welcomed friend, wine lovers, importers, distributors and trade press, in three unforgettable evenings, two of which cheered by cuban music.
During the evenings we tasted historic vintages of l’Amarone and cuban rum from David Bermudez, Trade Manager for Ron Santiago de Cuba.
What else… To who missed this terrific Vinitaly 2016, we really hope to see you next year for the 51th edition.